MAJOURI announces its participation to the Esxence exhibition

Published at 2022-06-15
by Majouri Fragrance
last update 2022-10-16

Every year, the Esxence trade show in Milan welcomes several hundred niche brands, gathered for four days to present all their olfactory novelties. Distributors, store owners and journalists circulate in this vast indoor space, overflowing with fragrances, which feels like the biggest niche store in the world.

For the first time, MAJOURI will be part of this adventure.

It will be an opportunity to discover all the fragrances of the brand. The four new fragrances that will be launched during the upcoming year will be presented in exclusivity. Influencer Mathilda Mori (@sssinister_) will also visit the stand.

Esxence continues its objective of promoting olfactory culture by offering professionals and amateurs alike a rich program of meetings, round tables, workshops, presentations and olfactory tours. Among others, Michael Edwards, author of Fragrances of World, the world encyclopedia of perfumes, and the anthropologist, historian and perfume expert Annick Le Guérer will also be present.

The main topics that will be discussed in this edition are: market analysis and opportunities, including promising export markets such as Africa and China, the interest of digital in artistic perfumery and sustainability as a strategic issue in the production chain.

The next edition will be held in Milan from June 15 to 18, 2022 at the Milano Convention Center (MiCo) over 7000 square meters.

Visit MAJOURI's booth, location BF16