A childhood immersed in scents

Born in Syria, Hadi Masmoum grew up surrounded by a family of entrepreneurs with a deep passion for fragrance. This unique environment shaped his imagination from an early age and ignited a lifelong love for the art of perfume. Hadi fondly recalls afternoons spent wandering through the souks with his parents, marveling at the vibrant displays of spices and rare essences. It was there, amidst the intoxicating aromas of Damask rose and oud wood, that his dream of creating his own perfumes first took shape.

Later, Hadi’s journey took him across various regions of the Middle East and North Africa. These experiences enriched his cultural awareness and deepened his sensory and olfactory universe.

A meeting with the art of perfume in Grasse

To pursue his passion, Hadi Masmoum moved to France to study perfumery in Grasse, the historic cradle of the fragrance world. There, he discovered the discipline and precision required in this craft, observing master perfumers as they worked with noble raw materials, embodying the excellence of French savoir-faire. This experience allowed him to define a unique identity—a harmonious blend of the refined artistry of Western perfumery and the warmth of his Oriental roots.

The birth of MAJOURI: French luxury with Oriental roots

Founded in Paris, MAJOURI has established itself as a French niche perfume house with a distinct identity. The brand offers “True Encounters,” pairing the elegance and sophistication of French perfumery with the soulfulness of the Orient. Each fragrance is crafted in collaboration with renowned perfumers from Paris and Grasse, resulting in refined and contemporary creations that are both original and heartfelt.

The brand name, inspired by Arabic, combines “Maa” (water) and “Jouri” (Damask rose), reflecting its deep connection to its founder’s Oriental heritage.

Among MAJOURI’s collections, you’ll find this perfect balance of East and West. Gold Noir is a striking example, a fragrance that blends the opulence of the Orient with the sophistication of France. Its warm and contrasting notes of amber, juicy plum, and tonka-vanilla create a scent that is both bold and refined.

Bridging two worlds: complementary cultures and sensibilities

MAJOURI embodies the harmony of two worlds. While firmly rooted in the precision and excellence of French craftsmanship, the house stays true to the Oriental heritage of its founder. This duality creates a dialogue between continents, blending Western finesse with the sensory richness of the East to produce fragrances that are elegant, emotional, and deeply personal.

A unique olfactory vision

For Hadi Masmoum, perfume is far more than just a product—it’s a vessel for memory, connection, and emotion. With MAJOURI, he has built more than a perfume house; he has created a universal language that bridges East and West, authenticity and modernity. His fragrances invite you to experience unforgettable and unique olfactory encounters.