White Rose

The Mood:
Like an iconic photograph, a fresh and conceptual portrait of Rose.

The Moment:
A sense of aesthetic appreciation, when light falls upon a bouquet of white petals for a perfect harmony with its shadows.

The Meaning:
She is the grande dame of perfume; everyone knows Rose, but rarely in white.

The redder the Rose, the more intense her scent but White Roses are arguably more captivating, with delicate undertones of musk, violet and lemon. 

WHITE ROSE magnifies these hidden charms, exploring the subtler side of Rose. Lemon and white floral notes uplift her nature, complemented by tuberose, another white flower, and a final accent of white musk.

The Rose is a MAJOURI heritage icon, at the heart of its name: ‘Jouri’ is Arabic for the Damask Rose, one of the most celebrated species of the flower.

WHITE ROSE is MAJOURI’s homage to the intensely feminine aspects of Rose rarely seen. With the softer tonalities of its yellow to white petals, there are secrets in the shadows.